A huge, brilliantly illuminated 28x67 foot billboard will
openly display LOVE to approximately 1.5 million people per day in
Times Square for six weeks commencing May 1, 2003.
This is not your typical, flashy advertisement; this is a
message to the world, and it is the simple message of LOVE.
is the artwork of Rudi-Renoir
Appodlt, digital artist and musician residing in Lucerne
Switzerland. The artist purchased billboard ad space himself,
supported in part by private donations, to promote love.
Music will also be used to broadcast the message of LOVE. New York
area singer/songwriter, Larry
Edoff, was chosen for this project.
"When Rudi first talked with me about the LoveProject and asked
me to write a song for it, I thought it was a beautiful idea that
could really touch so many people," said Edoff. "There
are colors still unknown, Paint this earth with love" -
lyrics from the song, LOVE.
LOVE is a springboard, inspiring others to use their creative
talents. A group based in Westchester County, New York,
has worked with children to create love projects of their own (artwork, poetry, song
and other expressions of love) for public display.